TITLE

Too close for comfort

AUTHOR(S)
Childress, Craig
PUB. DATE
September 2003
SOURCE
Progressive Grocer;9/1/2003, Vol. 82 Issue 12, p95
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents advice on designing endcaps in a supermarket. Background on the behavior of shoppers; Benefits of endcaps in advertising products in a supermarket; Significance of signage and merchandising in designing an endcap.
ACCESSION #
10809333

 

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