How effective are your promotions?

Chouinard, Penelope
September 2003
Progressive Grocer;9/1/2003, Vol. 82 Issue 12, p85
Trade Publication
Presents advice on optimizing promotions by supermarkets and suppliers to meet the needs of consumers. Importance of consumer purchase behavior in planning promotions; Influence of distribution on promotion effectiveness; Factors to consider in choosing the products to be promoted.


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