TITLE

How effective are your promotions?

AUTHOR(S)
Chouinard, Penelope
PUB. DATE
September 2003
SOURCE
Progressive Grocer;9/1/2003, Vol. 82 Issue 12, p85
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents advice on optimizing promotions by supermarkets and suppliers to meet the needs of consumers. Importance of consumer purchase behavior in planning promotions; Influence of distribution on promotion effectiveness; Factors to consider in choosing the products to be promoted.
ACCESSION #
10809330

 

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