Dell Computer fires JWT; BBDO gets the business

Johnson, Bradley; Cuneo, Alice Z.; Krol, Carol; Cardona, Mercedes M.; Petrecca, Laura
September 1998
Advertising Age;9/14/1998, Vol. 69 Issue 37, p3
Trade Publication
States that Dell Computer Corp. is moving its $100 million-plus brand account to BBDO Worldwide advertising agency. Reason for firing J. Walter Thompson USA; BBDO agency not picking up Dell's Web work, which is handled by Goldberg Moser O'Neill agency; The trend of computer accounts moving without review; BBDO as a former Apple Computer agency; Mention of Compaq awarding its account to BBDO sibling DDB Needham Worldwide.


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