TITLE

The Buzz

AUTHOR(S)
Linnett, Richard; Kerwin, Ann Marie
PUB. DATE
September 2003
SOURCE
Advertising Age;9/8/2003, Vol. 74 Issue 36, p85
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents OMD's findings that digital television sets are more effective in measuring viewership than Nielsen Media Research's sample-based audience data in the U.S. There is software in television sets that enable cable and satellite television distributors and licensees to track viewers every second of every day that the television set is on.
ACCESSION #
10800698

 

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