The Buzz

Linnett, Richard; Kerwin, Ann Marie
September 2003
Advertising Age;9/8/2003, Vol. 74 Issue 36, p85
Trade Publication
This article presents OMD's findings that digital television sets are more effective in measuring viewership than Nielsen Media Research's sample-based audience data in the U.S. There is software in television sets that enable cable and satellite television distributors and licensees to track viewers every second of every day that the television set is on.


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