TITLE

POSITIONING SOCIAL MARKETING AS A PLANNING PROCESS FOR HEALTH EDUCATION

AUTHOR(S)
Neiger, Brad L.; Thackeray, Rosemary; Barnes, Michael D.; McKenzie, James F.
PUB. DATE
May 2003
SOURCE
American Journal of Health Studies;2003, Vol. 18 Issue 2/3, p75
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Deals with a study which explored the utilization of social marketing as a planning process for health education. Background to the study; Comparison between social marketing and traditional health education planning models; Differences between social marketing and health education planning approaches.
ACCESSION #
10790212

 

Related Articles

  • DESIGNING SOCIAL MARKETING STRATEGIES TO INCREASE AFRICAN AMERICANS' ACCESS TO HEALTH PROMOTION PROGRAMS. Icard, Larry D.; Bourjolly, Joretha N.; Siddiqui, Nushina // Health & Social Work;Aug2003, Vol. 28 Issue 3, p214 

    This qualitative study explored four key factors--source, message, channel, and target--for linking at-risk African Americans with health promotion programs. Among the findings from focus group discussions was that the use of the African American church to involve at-risk African Americans in...

  • National Standards for Health Education.  // Scholastic Choices (Teacher's Edition);May2003, Vol. 18 Issue 8, pT5 

    Focuses on the national standards of health education.

  • DESIGN AND IMPLEMENTATION OF AN OSTEOPOROSIS PREVENTION PROGRAM USING THE HEALTH BELIEF MODEL. Turner, Lori W.; Hunt, Sharon B.; DiBrezzo, Ro; Jones, Ches // American Journal of Health Studies;2004, Vol. 19 Issue 2, p115 

    Osteoporosis is a crippling condition that often results in premature mortality and significant morbidity that is manifested in the form of fractures, bone deformity, and pain. Osteoporosis is a serious public health problem that affects 25 million people in the United States, 80% of whom are...

  • Parents' Guide To Immunization.  // Child Health Alert;Nov2003, Vol. 21, p5 

    Deals with the minor revisions to the patient education sheets of the Immunization Action Coalition in November 2003.

  • Two Ways In Which The Reality Of ICANTDOIT Might Be Surmounted.  // Electronic Ardell Wellness Report (E-AWR);8/17/2007, Issue 396, p3 

    The article comments on the possibilities of making companies concerned about unhealthy lifestyles of employees at workplace by wellness initiatives. It is opined that, for most of the employees, the work routine by itself is nearly enough to discourage and defeat healthy lifestyles. It is...

  • NEWS.  // Health Education Research;Sep1986, Vol. 1 Issue 3, p213 

    This article presents information on congresses and conventions related to health education in different parts of the world. A Symposium on the Prevention of Alcohol Misuse among Children and Young People will be held on 25-26 February 1987 at the I.A.S. Conference Center, London. The central...

  • Editor's Notes. O'Donnell, Michael P. // American Journal of Health Promotion;May/Jun2004, Vol. 18 Issue 5, pvi 

    The article discusses various requirements to be taken into consideration before or for the formation of a strategic plan on how to develop the basic and applied science of health promotion. Three basic elements required being a research agenda to identify the important questions that should be...

  • Where Is Health Education? Thelander, H. E. // Clinical Pediatrics;Oct1973, Vol. 12 Issue 10, p582 

    Focuses on health education in elementary, high school and college in the U.S. Deficienty of health education; Role of pediatricians in health education.

  • Challenges and Opportunities in Recruiting and Retaining Underrepresented Populations Into Health Promotion Research. Warren-Findlow, Jan; Prohaska, Thomas R.; Freedman, David // Gerontologist;Mar2003 Special Issue, Vol. 43, p37 

    Presents a study which examined the challenges and opportunities in recruiting and retaining underrepresented populations into health promotion research. Design and methods; Results; Implications.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics