Alliances help meet product challenge

Lindsey, Cynthia S.
September 1998
National Underwriter / Life & Health Financial Services;9/14/98, Vol. 102 Issue 37, p18
Discusses the advantages of corporate alliances in insurance product development in the United States. Challenge of achieving balance between satisfying producer needs and bottom-line profitability; Reducing the time and expense associated with product introduction from development to administration; Appropriateness of niche products for private labeling.


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