Compromise critical in product development

Henderson, Janice K.
September 1998
National Underwriter / Life & Health Financial Services;9/14/98, Vol. 102 Issue 37, p16
Discusses the importance of compromise in the success of life insurance product development in the United States. Marketing goals; Examination of internal goals; Balance between what producers say is needed and what the internal company areas can support; Approval process; Impact of compromise on the product development and design teams.


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