Rivals Setting Sights on NBC

Ryan, Leslie
September 2003
Television Week;9/1/2003, Vol. 22 Issue 35, p13
Trade Publication
Focuses on the efforts of the competitors of National Broadcasting Co. to challenge the network's television programming line-up for the fall season of 2003 in the U.S. Approach taken by American Broadcasting Co., Warner Brothers and United Paramount Network to improve their programming; Decision of CBS Inc. to use a combination of reality shows to maintain their viewer ratings; Predictions on a certain criteria that viewers will seek in television programs.


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