TITLE

Whose content is it anyway?

AUTHOR(S)
Watson, Jonathan
PUB. DATE
September 2003
SOURCE
IT Training;Sep2003, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Up to now, e-learning content buyers haven't really considered the problem of intellectual property (IP) rights. When a corporate IT training buyer acquires or develops e-learning materials, they need to be aware of a wide range of issues. As organizations continue to seek out more cost-effective ways of training their workforce, the scope, structure and content of these e-learning projects are all growing increasingly complex. So far, most corporate IT skills buyers have not experienced serious difficulties with IP issues. Alison Walker, for example, is manager of training, design and development at British Airways, which both acquires off-the-shelf e-learning material and uses suppliers for custom content. Nick Bridle, a legal expert affiliated to the E-learning Association who drafted a response to the HEFCE document, notes, 'If people are going to undertake specific e-learning projects, they do need to sort out where their content material is coming from and who has rights in it before they do it. Otherwise, they could end up in trouble.' INSET: Is a new code of conduct required to govern e-learning....
ACCESSION #
10761233

 

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