TITLE

Web Buyers Welcome Registered E-mail Solicitations

PUB. DATE
August 2003
SOURCE
Chain Store Age;Aug2003, Vol. 79 Issue 8, p96
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses a study by Forrester Research on customers' tolerance for unwanted e-mail solicitations. Types of Internet shoppers; Utilization of spam filters; Percentage of African American households who buy merchandise online.
ACCESSION #
10733198

 

Related Articles

  • IN BRIEF.  // New Media Age;12/13/2007, p9 

    This section offers news briefs on the Internet advertising in Great Britain. Nine out of ten shoppers British shoppers plan to do some of their Christmas shopping online in 2007, according to a survey by American Express. The are over 120 billion spam messages received everyday worldwide,...

  • Tony's last word. Koenderman, Tony // Finance Week;1/24/2005, p53 

    Focuses on the growing popularity of Internet as a marketing channel. Response of the consumers to unsolicited holiday advertising emails; Promotion of brand name awareness; Success of email marketing despite the anti-spam sentiments.

  • LETTERS. Chevron, Jacques; Hartley, Shawn; Wells, Brian // Marketing News;12/08/97, Vol. 31 Issue 25, p4 

    Presents letters to the editor referencing articles and letters published in previous issues of the periodical "Marketing News." Comments on the article "Is Spamming an Invasion of Privacy or High-Tech "Direct Mail?" that was published in the November 1997 issue of the periodical "Marketing...

  • Media owners take heed: P&G's staid old website has you licked. Neff, Jack // Advertising Age;12/4/2006, Vol. 77 Issue 49, p1 

    The article discusses how corporate websites are pulling in more viewers, and more influence, than prime time TV shows, print magazines and general interest sites on which marketers advertise. What is driving the internet traffic to much of the big packaged-goods marketers is simple web display...

  • Relentless illogical spam. Gibbs, Mark // Network World;04/16/2001, Vol. 18 Issue 16, p78 

    Comments on the impact of spam, or unsolicited electronic mail messages, on companies. Downside of electronic mail advertising; Pros and cons of spamming; Reasons why spam continues to proliferate despite the crackdown against it.

  • Spam issue is our fight. Blackshaw, Pete // Advertising Age;3/10/2003, Vol. 74 Issue 10, p37 

    The article examines the effects of spam, or unsolicited mail messages and online pop-up advertising on all other forms of advertising. The growth of the two online marketing tools have eroded the trust of customers in all forms of sponsored messaging. A Harris Poll survey revealed that over 80...

  • SEO:High speed or speed bumps to the Web? Yudkowsky, Chaim // Business Journal (Central New York);4/2/2004, Vol. 18 Issue 14, p20 

    Those who are listed as the Webmaster or domain owner of a Web site, will undoubtedly receive a myriad of spam e-mail and unsolicited phone offers, despite registering with the Do Not Call Directory, promoting a service called by the industry, Search Engine Optimization. The description of...

  • HOW TO AVOID A SPAM JAM.  // Senior Market Advisor;Apr2013, Vol. 14 Issue 4, p22 

    In this article, the author presents the rules set forth by the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act. It states that deceptive subject lines must be avoided and advertisement messages must be identified. The message is expected to include the physical...

  • Green Eggs & Spam. Agee, Tom // NZ Marketing Magazine;Aug2002, Vol. 21 Issue 7, p46 

    Comments on spam or unsolicited commercial e-mail messages sent to large number of addresses. Views on the use of spam in marketing; Description and types of spam usually received; Advice regarding Internet marketing.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics