TITLE

TiVo report confirms fears of ad-skipping

AUTHOR(S)
LaPorte, Nicole
PUB. DATE
August 2003
SOURCE
Daily Variety;8/25/2003, Vol. 280 Issue 37, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the information awareness initiated by DVR company TiVo Inc. on the viewing patterns of its subscribers. Percentage of TiVo viewers who pre-recorded primetime programming skipping commercials; Evaluation of primetime audience behavior; Result of the quarterly reports.
ACCESSION #
10718299

 

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