TiVo report confirms fears of ad-skipping

LaPorte, Nicole
August 2003
Daily Variety;8/25/2003, Vol. 280 Issue 37, p8
Trade Publication
Focuses on the information awareness initiated by DVR company TiVo Inc. on the viewing patterns of its subscribers. Percentage of TiVo viewers who pre-recorded primetime programming skipping commercials; Evaluation of primetime audience behavior; Result of the quarterly reports.


Related Articles

  • Advertisers get bad reception on pay TV. Shoebridge, Neil // BRW;11/10/97, Vol. 19 Issue 43, p80 

    Discusses the difficulty advertisers have trying to buy time on pay-television in Australia. Lever Rexona's efforts with pay-television providers Optus and Multi Channel Network (MCN); Industry's obsession with building its distribution networks; Corporate relationship between Foxtel and...

  • Agencies puzzle over pay-per-view cable. Burgi, Michael // Adweek Western Edition;9/20/93, Vol. 43 Issue 38, p14 

    Reports on the worry of advertising agencies over the growing popularity of the pay-per-view (ppv) industry. Medium which normally carries no advertising; Cable industry's source of unregulated revenue; Acceptance as a viewing choice among cable homes; Interest of agencies to insinuate...

  • Pay-TV still has work to do to convince brands it can be an ad medium.  // Media: Asia's Media & Marketing Newspaper;11/5/2009, p7 

    In this article the author discusses the need for pay television (TV) to prove to brands that it can be a good advertising medium in Asia.

  • 'You have to decide when your baby's grown up'.  // Media: Asia's Media & Marketing Newspaper;11/19/2009, p8 

    The article presents opinion from pay-television (TV) executives regarding the future of the advertising industry including BBC World News commercial director Colin Lawrence stating pay-TV as a truly well sold industry and Turner Broadcasting System Asia-Pacific executive vice president Ian...

  • EDITORIAL. Goggin, Gerard // Media International Australia (8/1/07-current);Aug2007, Issue 124, p1 

    The article discusses various reports published within the issue including one about television advertising and one about pay TV in Australia.

  • Brand reboot for Foxtel.  // B&T Weekly;10/19/2007, Vol. 57 Issue 2633, p7 

    The article reports that Saatchi & Saatchi Co. PLC has created a new advertising campaign for Foxtel in Australia. According to the author, the advertising campaign is part of the relaunch of the pay television brand of Foxtel. The scenes in the new television commercials and the ideas they...

  • Ads must be able to pass Kiam test. Mitchell, Alan, // Marketing Week;11/6/1997, Vol. 20 Issue 32, p26 

    Discusses the need for companies to develop advertising that attracts the more critical consumers of pay-per-view and subscription-based programming in Great Britain. Emergence of a critical consumer disposition towards advertising in pay television; Suggested offer of pay-per-view advertising;...

  • The Top 20 DRTV National Cable Rankings.  // Response;May2004, Vol. 12 Issue 8, p16 

    Lists the top 20 direct TV national cable rankings in both short and long formats in the United Sates as of May 2004. "Cross Bow"; "Sharper Image"; "Slim in 6"; "Propolene"; "Leptoprin": "Smoke Away".

  • Opportunity knocks. Caranicas, Peter // SHOOT;5/20/94, Vol. 35 Issue 20, p4 

    Discusses the growth of subscription television which is replacing advertiser-supported television programming in the United States. Speech by Edwin L. Artz, chairman of Procter & Gamble Co. at the 4A conference; Implications for television advertising; Effects of computer and video technology;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics