Less clutter, more dollars
Tags: PUBLIC television; TELEVISION advertising -- United States
Related Articles
- PBS stations eyeing ads. Hatch, David // Electronic Media;06/09/97, Vol. 16 Issue 24, p40
Reports that a dozen public broadcast stations in major markets of the United States are interested in experimenting with limited advertising. Lawrence Grossman's advertising concept; Advertising revenue to pay for high-quality programming; Criticism from legislators.
- Lobbyists want relaxed PBS ad rules. Hatch, David // Electronic Media;04/21/97, Vol. 16 Issue 17, p52
Reports on the effort of public television broadcasters to convince United States legislators to relax underwriting guidelines and let companies plug their products during underwriting messages. Concerns over the prospect of increased commercialization in broadcasting; Speculation that the US...
- PBS's soft sell to add more ads. Hatch, David // Electronic Media;04/10/2000, Vol. 19 Issue 15, p2
Reports on the United States-based public television network Public Broadcasting Service's plan to expand its television advertising load as of April 10, 2000. Details of the network's advertising plans.
- Commercials on public TV? Some stations show interest. Smillie, Dirk // Christian Science Monitor;6/12/97, Vol. 89 Issue 138, p12
Focuses on a proposal by Lawrence K. Grossman, former Public Broadcasting Services' (PBS) president, for commercializing public television stations for two nights a week. Interest shown by some public television stations; Information on the proposal which allows local PBS stations to run...
- A haven from commercialism? Rowland // SHOOT;10/24/97, Vol. 38 Issue 43, p25
Takes a look at the advertising philosophies of public television's children's shows in the United States. Success of the licensing program of New York-based Children's Television Workshop; Television advertising by individual licensees; Relationship between Public Broadcasting Service stations...
- Public TV Can Offer For-Pay Services. Hearn, Ted // Multichannel News;10/22/2001, Vol. 22 Issue 43, p20
Reports the development of advertising and for-pay services by public television (TV) stations in the United States. Approval of the Federal Communications Commission (FCC) for the use of digital technology; Restrictions provided by FCC to public TV stations; Types of services offered by public...
- Mad Ave. not laughing as webs hype comedy. Robins, J. Max; Lowry, Brian // Variety;5/29/95, Vol. 359 Issue 5, p1
Reports on advertisers' reaction to the all-comedy lineup prepared by the big three major television networks and Fox Broadcasting. Targeting of the young and chic audience; Costs of promoting the new shows according to a media buyer; Questions about the networks' targeting of the same...
- A third way for ACCESS. Teel, Gina // Alberta Report / Newsmagazine;3/15/93, Vol. 20 Issue 13, p38
Discusses concerns over the expendability of ACCESS Network, the province's public broadcaster which was established by Peter Lougheed's Conservative Alberta administration two decades ago. Possibility of closing or selling the ACCESS TV operation and its radio arm CKUA; Ideas of Wendell Wilks,...
- The politics of public television. Horowitz, D. // Commentary;Dec91, Vol. 92 Issue 6, p25
Discusses public television which was created by the Public Broadcasting Act of 1967. One of the last vestiges of the `Great Society'; Its private benefactors; Its organizational complexities; Some of its broadcasting luminaries; Its alleged left-wing bias; Attempts to put it out of business;...
