August 2003
Campaign;8/15/2003, Issue 33, p22
Trade Publication
Three sports fans give their verdicts on what they think about today's sports media in Great Britain. David Kershaw, a partner of M&C Saatchi says that football is well presented on the Internet and his favourite web site for the sport is www.newsnow.co.uk. He says that Sky Sports News is another mainstay. Greg Grimmer, the commercial director at ZenithOptimedia company says that Sky Sports of course provided the real step change in sports coverage in the country but he finds it more of the indiscriminate variety.


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