TITLE

Encyclopedia Britannica Expands Into Trade

PUB. DATE
August 2003
SOURCE
Book Publishing Report;8/25/2003, Vol. 28 Issue 32, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the availability of multi-volume encyclopedias from Encyclopedia Britannica Inc. to retail superstores in the U.S. Production of trade titles for placement in bookstores; Expansion of the scope of the company beyond its core academic and institutional customer base; Use of the heritage of the company in presenting the books in appropriate manner.
ACCESSION #
10678584

 

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