For Christian Book Publishers, Word of Mouth Is Divine

August 2003
Book Publishing Report;8/25/2003, Vol. 28 Issue 32, p1
Trade Publication
Reports on the success of the 40 Days of Purpose campaign on the publication of the book 'The Purpose Driven Life,' by Rick Warren. Number of churches joining the campaign; Total number of copies sent to churches at deep discount; Cultivation of Christian bookstore channel.


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