TITLE

Top marketers desert Martha

AUTHOR(S)
Fine, Jon
PUB. DATE
August 2003
SOURCE
Advertising Age;8/25/2003, Vol. 74 Issue 34, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of economic recession and insider trading charges against Martha Stewart on her business empire. Advertisers like Unilever have spent less with flagship magazine "Martha Stewart Living." Martha Stewart Living Omnimedia has announced lower earnings in the second quarter and projected losses for 2003. The company has lost its segments on "The Early Show" at CBS and the syndicated television program "Martha Stewart Living" has posted lower ratings.
ACCESSION #
10677765

 

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