TITLE

Staying on message

AUTHOR(S)
Stone, Richard
PUB. DATE
August 2003
SOURCE
Engineer (00137758);8/8/2003, Vol. 292 Issue 7633, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the downturn of the advertising industry. Factors that contributed to the decline of the industry; Role of technological innovations in advertising.
ACCESSION #
10672692

 

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