TITLE

Developing Business Strategy: A Synthesis of Approaches

AUTHOR(S)
Pai, V.S.
PUB. DATE
March 2003
SOURCE
IIMB Management Review (Indian Institute of Management Bangalore;Mar2003, Vol. 15 Issue 1, p55
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Proposes approaches to developing business strategy in India. Details on the positioning approach; Scope of the learning approach; Integration of the two approaches.
ACCESSION #
10671455

 

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