Ad revs slow, program costs rising at AOL TW

Amdur, Meredith
August 2003
Daily Variety;8/19/2003, Vol. 280 Issue 33, p4
Trade Publication
Reports on the declining advertising revenue of AOL Time Warner in the U.S. Financial disclosure of the firm; Escalation of the programming costs at the cable system; Estimation of filmed entertainment cash flows.


Related Articles

  • AOL UK needs to find a way to boost its advertising revenue. Lee, Jeremy // Campaign;2/14/2003, Issue 7, p16 

    Reports that AOL Time Warner Inc. needs to find a way to increase its advertising revenue in Great Britain. Amount that the company has lost; Reason behind the loss; Steps taken by the company to increase the revenue.

  • How AOL TW can dig itself out of a mess. Mermigas, Diane // Electronic Media;7/22/2002, Vol. 21 Issue 29, p24 

    Focuses on the role of AOL Time Warner officials in cleaning up the advertising revenues and accounting practices of the company. Details on the cleaning plan of the management team; Reorganization of the organizational structure of the company; Investigation on the financial faced by AOL...

  • It's All good--Only Later. Keefe, Lisa M. // Marketing News;02/26/2001, Vol. 35 Issue 5, p3 

    The article reports on the prediction of AOL Time Warner Inc. that its first-quarter revenues will rise between 9 percent and 11 percent year-over-year in the U.S. Advertising revenue for AOL for the fourth quarter of 2001 rose to 65 percent, at the same time, executives announced that they...

  • AOL TW picture will get worse before it gets better. Mermigas, Diane // Electronic Media;12/9/2002, Vol. 21 Issue 49, p16 

    Discusses the warning given by U.S.-based media company AOL Time Warner Inc. on the possibility of a decline in its online advertising revenues in 2002. Inability of the company to give explanation to its investors on how it will improve its financial condition; Challenges faced by the company.

  • AOL Looks for Clues. Taylor, Catharine P. // MediaWeek;1/20/2003, Vol. 13 Issue 3, p5 

    Reports what the increases in advertising and subscription revenue posted by AOL Time Warner Inc. competitor Yahoo! Inc. in 2002 suggests to AOL. Information on the deal between Yahoo! and baby Bell SBC; Plan of Yahoo!; Increase in Yahoo!'s marketing-services revenue in 2002.

  • Launch-Fee News Suprises. Farrell, Mike // Multichannel News;2/3/2003, Vol. 24 Issue 5, p35 

    Reports that the U.S. cable networks company America Online Time Warner Inc. will be charging launch fees from cable networks as its advertising revenue. Expectations of the company from the fourth quarter of 2002 generated advertising revenue; Views of analysts in various cable television...

  • AOL TW modifies 2002 growth. Szalai, Georg // Hollywood Reporter -- International Edition;1/8/2002, Vol. 371 Issue 31, p4 

    Reports the modifications on the 2002 revenue growth forecast for AOL Time Warner in New York. Details on the $40 billion-$60 billion noncash charge of the company; Expectations on cash flow growth; Factors that will affect fourth quarter figures.

  • You've got sales. Foege, Alec // Adweek New England Edition;03/05/2001, Vol. 38 Issue 10, pSR6 

    Focuses on the establishment of a media intersection which converges online, print and broadcast advertising by AOL Time Warner. Overview of the online-offline programs of AOL Time; Factor that influences buyers' interest for the company's effort; Disadvantage of the program.

  • Buyers Salute AOLTW New Guard. Granatstein, Lisa; Larson, Megan // Adweek Western Edition;7/29/2002, Vol. 52 Issue 31, p18 

    Reports on the cross-platform deal-making strategy of AOL Time Warner for advertising in the U.S. Benefits of the strategy for AOL; Details on the strategy used by HBO and Time Inc. for building quality products; Information on the appointment of several executives at AOL.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics