MEDIA WATCH: Channel 9 presents a mixed bag of goods to advertisers

Mulchand, Sangeeta
April 2003
Media: Asia's Media & Marketing Newspaper;4/18/2003, p12
Discusses the efforts of Channel 9 television station in Thailand to attract viewers and advertisers. Amount it plans to spend on program production and acquisition; Features of the approach of Channel 9 to secure shows; Impact of viewership on advertising sales.


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