College Gross Sales, Returns Were Up In June; Net Sales Declined

August 2003
Educational Marketer;8/18/2003, Vol. 34 Issue 24, p8
Trade Publication
Reports that returns from college gross sales remains as problem for publishers of college textbooks according to the Association of American Publishers. Decline in net sales; Impact of high return rate on net sales; Ratio of returns to gross sales in June 2002.


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