Off a Flat Q2, WRC Media Helps Schools Locate New Funding

August 2003
Educational Marketer;8/18/2003, Vol. 34 Issue 24, p7
Trade Publication
Reports that supplemental publisher WRC Media initiated a three-pronged strategy aimed at locating funding to help increase its sales. Collaborations with school districts, school libraries and states to identify funding; Effort of the company to uplift its flat revenue received in six months of 2003; Percentage increase in revenue of Weekly Reader.


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