TITLE

While AAP Reports Positive First Half Sales Gains, K-12 Industry Still Projects Flat Year

PUB. DATE
August 2003
SOURCE
Educational Marketer;8/18/2003, Vol. 34 Issue 24, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the positive sales figures for K-12 basal programs and supplemental materials in first six months of 2003 in the U.S. Release of the report from the Association of American Publishers; Percentage increase gained by the industry; Collection of the AAP sales from 10 publishers.
ACCESSION #
10645739

 

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