TITLE

Grassroots campaign leads to the winning word

AUTHOR(S)
Kaufman, Anthony
PUB. DATE
August 2003
SOURCE
Daily Variety;8/18/2003, Vol. 280 Issue 31/32, SPECIAL REPORT. p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the promotion strategy for the film 'Spellbound' released by ThinkFilm in the U.S. Deployment of word-of-mouth screenings; Ratings of the film; Estimates on the gross generated.
ACCESSION #
10624544

 

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