TITLE

Scripps Fine-Tuning Fine Living Net

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2001
SOURCE
Multichannel News;7/2/2001, Vol. 22 Issue 27, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
E.W. Scripps Co., looking to continue its success in the niche-programming arena, is preparing to launch its fourth basic cable network in early 2002. The Fine Living network hopes to follow in the footsteps of its successful Scripps Networks. Scripps Networks plans to invest more than $100 million in the new multi-media service, which will target affluent viewers who have interests in the finer things in life and also want to maximize their leisure time. Although the network's primary target will be households with incomes above $75,000, Fine Living executives believe the channel will reach a broader swath of viewers.
ACCESSION #
10617653

 

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