SET Steps In for Rainbow

Umstead, R. Thomas
July 2001
Multichannel News;7/2/2001, Vol. 22 Issue 27, p2
Showtime Event Television (SET) will now partner with boxing promoter Don King to distribute King's August 4 heavyweight pay-per-view fight card from China. Meanwhile, tarnished PPV-boxing" Golden Boy" Oscar De La Hoya proved he can still command an audience. SET will act as a "consultant" to King's August 4 PPV event, highlighted by the rubber match between Evander Holyfield and John Ruiz. A SET spokesman said the PPV company would help "facilitate the distribution deal with In Demand," but stopped short of saying SET would finance the live telecast from Beijing, China.


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