TITLE

Jordan puts hold on endorsements

PUB. DATE
September 1998
SOURCE
Marketing News;09/14/98, Vol. 32 Issue 19, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the world can still hope that basketball player Michael Jordan will return to basketball, but the game's over for businesses vying for his endorsement. The team Chicago Bulls' star has put a hold on new endorsement deals. Jordan's associates said Bulls fans shouldn't read too much into the decision to put a clamp on endorsements. Jordan's many endorsements were estimated to be worth $47 million in 1997. The hold on new deals does not affect already existing contracts.
ACCESSION #
1061619

 

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