Kristol will lead new services at TNS

DiOrio, Carl
August 2003
Daily Variety;8/14/2003, Vol. 280 Issue 29, p5
Trade Publication
Reports on the appointment of Mark Kristol as president of the entertainment services unit at TNS Media Intelligence/CMR in Los Angeles, California. Job responsibilities; Career background; Assessment on the expertise of Kristol in entertainment services.


Related Articles

  • U.S. Advertising Expenditures Down 12.3 Percent. Renfrow, Jacqueline // Response;Apr2010, Vol. 18 Issue 7, p9 

    The article reports on the data from Kantar Media, formerly TNS Media Intelligence, which show that the U.S. total advertising expenditures for 2009 have declined by 12.3 percent to $125.3 billion.

  • U.S. Ad Market Growing, Especially Cable. Higgins, John M. // Broadcasting & Cable;9/1/2003, Vol. 133 Issue 35, p2 

    Reports on the continued growth of the U.S. advertising market in 2003 according to the study conducted by TNS Media Intelligence/CMR. Other results of the study; Remarks from Steven Fredericks, president and CEO of TNS Media Intelligence/CMR.

  • Short-Form DRTV Media Index Resuscitated.  // Response;Nov2004, Vol. 13 Issue 2, p22 

    Reports on "Response" magazine's partnership with TNS Media Intelligence/CMR (TNSMI-CMR) to provide short-form direct response television (DRTV) research in the United States. Overview on services provided by TNSMI-CMR; Total quarterly DRTV media billings; Second-quarter 2004 short-form...

  • Advertising Expenditures Increase 0.6 Percent in First Quarter. Renfrow, Jacqueline // Response;Jul2008, Vol. 16 Issue 8, p10 

    The article reports on the study conducted by TNS Media Intelligence which found that advertising expenditures increased by 0.6 percent in New York for the first-quarter of 2008 as compared to the previous year. Jon Swallen, the senior vice president of research at TNS Media, revealed that...

  • DR Ad Spending Soars in First Half. Riggs, Larry // Direct;10/1/2005, Vol. 17 Issue 13, p5 

    Discusses a study by TNS Media Intelligence on the increase in direct response (DR) advertising in the U.S. in 2005. Value of DR expenditures; Increase in general advertising spending; Percentage of increase in spending on Internet advertising; Forecast of TNS CEO Steven Fredericks on the...

  • Spending to rise by 4.3% this year. Cardona, Mercedes M. // Advertising Age;6/30/2003, Vol. 74 Issue 26, p27 

    The article presents a forecst on advertising spending in the U.S. in 2003. The report was created by TNS Media Intelligence/CMR. The growth in Hispanic media and the launch of political campaigns is expected to benefit advertising agencies. Political advertising spending for the year was also...

  • 4Q 2007 DR Radio Media Billings Decline $4 Million. Moftakhar, Shay // Response;Jun2008, Vol. 16 Issue 7, p24 

    The article reports on the reports of TNS Media Intelligence (TNSMI) regarding the performance decrease of direct response radio media billings for the fourth quarter of 2007. According to the report, an 18.3 percent decrease amounting to $4,074,100 is experienced for the fourth quarter of 2007,...

  • Ad Spending Up For Some In Payments Industry Despite Economy.  // ISO & Agent Weekly;7/7/2008, Vol. 4 Issue 23, p11 

    The article reports on the decision of payments industry businesses to increase their advertising spending during the first quarter of 2008 in the U.S. According to TNS Media Intelligence, businesses increased their advertising spending despite the weak economy. It was found out that of the top...

  • Annoying but engaging. Britt, Bill // Marketing (00253650);1/3/2007, p14 

    The article reports that the findings of an exclusive market survey conducted by the marketing research agency TNS Media Research show that irritating advertising of 2006 has shown its desired and memorable effects in Great Britain. The advertisement for household-cleaning product Cillit Bang,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics