'Full-scale' market war possible

May 2003
Hollywood Reporter -- International Edition;5/27/2003, Vol. 378 Issue 41, p72
The prospect of film market AFM moving into film market MIFED's November time slot gained momentum alter an AFMA meeting here Wednesday. A growing band of sellers and buyers are intent on having a market schedule with only two major get together annually. That means that, according to many entertainment industry executives who were gathered here for the 56th Festival de Cannes, either MIFED or AFM will have to be scrapped. AFM 2004 is scheduled for its February dates, but there is talk among AFMA members of another AFM hitting the marketplace in November the same year. MIFED 2003 is also scheduled.


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