Upfront speaks to faith in economy

Hiestand, Jesse
May 2003
Hollywood Reporter -- International Edition;5/27/2003, Vol. 378 Issue 41, p70
The record breaking broadcast upfront in the U.S. proved, a vindication for the top-rated networks, the attractiveness of broadcast TV advertising and the economy as well. The advertisers commit an estimated $9.2 billion to any airtime on the major networks last week. The strong market should provide near term benefit for stocks of the involved companies, especially for Viacom Inc., which is heavily dependent on advertising market trends and for Walt Disney Co., General Electric Co. and WB Network owner AOL Time Warner.


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