TITLE

Upfront speaks to faith in economy

AUTHOR(S)
Hiestand, Jesse
PUB. DATE
May 2003
SOURCE
Hollywood Reporter -- International Edition;5/27/2003, Vol. 378 Issue 41, p70
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The record breaking broadcast upfront in the U.S. proved, a vindication for the top-rated networks, the attractiveness of broadcast TV advertising and the economy as well. The advertisers commit an estimated $9.2 billion to any airtime on the major networks last week. The strong market should provide near term benefit for stocks of the involved companies, especially for Viacom Inc., which is heavily dependent on advertising market trends and for Walt Disney Co., General Electric Co. and WB Network owner AOL Time Warner.
ACCESSION #
10610578

 

Related Articles

  • TVB May Re-Revise '09 Forecast. Malone, Michael // Broadcasting & Cable;2/2/2009, Vol. 139 Issue 5, p24 

    The article reports on the possibility that the Television Bureau of Advertising Inc. (TVB) will revise its initial 2009 forecast concerning the state of the television broadcasting and advertising of the U.S. The new forecast will be made after considering the gloomy state of the business...

  • A&E Nets Faces Uneasy Future. Motavalli, John // Television Week;9/29/2003, Vol. 22 Issue 39, p1 

    Offers a look at the market performance of A&E Networks in the U.S. TV industry as of September 2003. Problems facing the company; Outlook on the company; Influence of advertising on the company; Factors that influenced the business operation of the company.

  • Groups look to cut costs, set the pace. Gimein, Mark // Adweek Western Edition;9/9/96, Vol. 46 Issue 37, Media outlook '97 p28 

    Forecasts trends for television advertising in the United States. Impact of the Telecommunications Act of 1996 on the television industry; Reigning mentality in the industry; Expectations for seeing some economies of scale in 1997; Position of expanded television groups to shave off their...

  • TVB launches local campaign.  // Electronic Media;01/04/99, Vol. 18 Issue 1, p69 

    Reports that the Television Bureau of Advertising has launched an advertising campaign designed to promote local broadcast television in the United States.

  • Study projects steady net growth. McClellan, Steve // Broadcasting & Cable;08/09/99, Vol. 129 Issue 33, p23 

    Reports on Veronis Suhler & Associates' forecasts on television advertising in the United States, from 1999 to 2003. Annual growth rate; Audience share of major television networks.

  • Going once, going twice: Why network will cost more from now on. Gloede, Bill // MediaWeek;9/18/95, Vol. 5 Issue 35, Media outlook '96. p42 

    Explains the reasons for the possible increase in advertising cost on American network television. Permanent shift of negotiating power from clients and their agencies to the media; Declassification of media and the public; Broadcast network as the most efficient way to reach audiences.

  • Cable should benefit from broadcast network upheaval. McConville, Jim // Broadcasting & Cable;5/15/95, Vol. 125 Issue 20, p26 

    Reports that cable television networks in the United States are gaining advertising benefits from an unstable network broadcasting system where stations have a fast change of affiliation. Cable television advertisements; Share points of cable networks in prime time; Confusion from network shifting.

  • The 1960s.  // Advertising Age;Spring95 Special Issue, Vol. 66, p27 

    A timeline is presented of U.S. television broadcasting and advertisements during the 1960s.

  • Interconnects Eye Robust 2000 Sales. Forkan, Jim // Multichannel News;05/15/2000, Vol. 21 Issue 20, p78 

    Highlights the strong advertising sales posted by major-market cable television operators in the United States for the first quarter of 2000. Projection that the robust first-quarter results should continue in the next quarters; Strong sales from automotive and media categories.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics