TITLE

Online overstatement

AUTHOR(S)
Szalai, Georg
PUB. DATE
July 2003
SOURCE
Hollywood Reporter -- International Edition;7/29/2003, Vol. 379 Issue 36, p65
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
While investors late last week discussed a media report about how AOL Time Warner's America Online unit increased its subscriber numbers in the past through discount promotions, analysts largely shrugged off the story as a nonevent. In its Friday edition, the 'Wall Street Journal' detailed how AOL in 2000 started selling limited-use online accounts in bulk to such large corporations as JCPenney and Target Corp. Companies paid only a few dollars for each account each month, and in turn sold the AOL subscriptions to employees at a higher price. AOL won at least 830,000 subscribers in 2001 and 2002, which amounted to nearly 17% of customer gains over that period. While this practice might have increased AOL's subscriber growth, analysts said they were aware of it. Still, AOL's weak subscriber trends will likely remain a liability for AOL TW.
ACCESSION #
10601787

 

Related Articles

  • AOL overhauls titles. Fine, Jon // Advertising Age;12/17/2001, Vol. 72 Issue 51, p3 

    The article focuses on how AOL Time Warner will change two magazine brands in its Time4 Media portfolio as of fall 2001. The periodicals "Field and Stream" and "Outdoor Life," will be redesigned in an effort to rebuild business. AOL Time Warner will also reduce advertising and subscriptions...

  • The Domino Effect of AOL-HuffPo. Albro, Scott // Hollywood Reporter;2/25/2011, Vol. 417 Issue 7, p14 

    The article discusses the implications of AOL Time Warner's (AOL'S) 315 million dollars purchase of the journal "Huffington Post" in the mass media.

  • AOL Day no V-Day. Szalai, Georg // Hollywood Reporter -- International Edition;12/10/2002, Vol. 376 Issue 23, p15 

    Reports that Wall Street investors were disappointed on the day of investors meet due to AOL Time Warner Inc.'s bleak near-term advertising future and a strategic refocusing. Drop in AOL shares on the day of investor event; Downgrading of AOL Time Warner shares by Morgan Stanley's Rich Bilotti;...

  • AOL deal casts shadow over shareholders. Bart, Peter // Daily Variety;5/12/2003, Vol. 279 Issue 25, p4 

    Comments on issues regarding the sale of stocks at AOL Time Warner Inc. in the U.S. Impact on investors; Status of the share value of the company; Overview on the case filed by the University of California against AOL.

  • It's getting worse for AOL TW. Mermigas, Diane // Electronic Media;4/1/2002, Vol. 21 Issue 13, p16 

    Focuses on the impact of the merger deals of AOL Time Warner on the Financial performance of the company in the U.S. Reference to the problems confronting the company depicted in the annual report filed with the Securities and Exchange Commission; Factors affecting the performance of the merger...

  • DEALS, WHEELS SPIN AT AOL TW. Goldsmith, Jill; Offman, Craig // Variety;2/17/2003, Vol. 390 Issue 1, p6 

    Speculates on the possible sale of assets by AOL Time Warner (TW) Inc., in an effort to ease its debt in the U.S. as of February 2003. Implications of former AOL TW vice-chairman Ted Turner's diminished role at the corporation; Assets of AOL which are set to be sold; Role of AOL chief executive...

  • Strategy. Ellis, John // Fast Company;Jan2003, Issue 66, p66 

    Discusses the reasons for the problems of AOL Time Warner. Lack of interoperability of its information technology systems; Inferiority of its product; Absence of a broadband communication strategy at AOL.

  • AOL Time Warner Has DOJ on Trail. Scanlon, Mavis // Cable World (10427228);8/5/2002, Vol. 14 Issue 30, p16 

    Discusses investor concerns regarding the governmental inquiry into the accounting practices of AOL Time Warner. Reasons behind the inquiry of the U.S. Securities and Exchange Commission and the Department of Justice; Impact on the stock price of AOL Time Warner; Causes of the financial...

  • The dreaded deal. Bart, Peter // Variety;5/12/2003, Vol. 390 Issue 13, p6 

    Presents information on the annual meeting of AOL Time Warner and its investors concerning shares of stocks in May 2003. Amount of shares closed by chairman Ted Turner; Background of the lawsuit filed on behalf of the University of California; Impact of the suit on public consciousness.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics