TITLE

E-COMMERCE: IT PAYS TO BE PC

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the significance of electronic commerce on various businesses in Great Britain. Level of competitive advantage; Factors influencing the increase of the sales of several firms in the country; Expansion of business opportunities.
ACCESSION #
10600325

 

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