TITLE

Marketing budgets get the chop

PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the factors influencing the decline of marketing budget of various firms for the second quarter of the year 2003 in Great Britain. Effects of economic downturn on the earnings of various firms; Lack of operating capital; Level of competition.
ACCESSION #
10600289

 

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