TITLE

Battling for the title

AUTHOR(S)
Duffus, Anna
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the significance of branding strategies in protecting the existence of various newspapers in Great Britain. Level of competitive advantage; Risks of trademark infringement; Maintenance of good reputation in the industry.
ACCESSION #
10600285

 

Related Articles

  • Street fighters. Moses // Editor & Publisher;11/20/99, Vol. 132 Issue 47, p5 

    Reports on the dispute between `The Wall Street Journal' (WSJ) and `Small Street Journal' newspapers on the use by the latter of a trademark identified with the WSJ.

  • BACKCHAT.  // Cabinet Maker;7/10/2015, Issue 5940, p34 

    The article offers insights on the importance of the brand identity of a store to the success and ways to protect it from being infringed. Included in the responses are tweets in the social networking site Twitter regarding brand identity being key rather than protecting it, the word of mouth...

  • Naming names: Part three – Safeguarding brand equity in the United States by developing a family of trademarks. Petty, Ross D. // Journal of Brand Management;Jul/Aug2010, Vol. 17 Issue 8, p561 

    This article examines the concept of family of trademarks, traces its historical development in the United States and explains how it can be implemented by brand marketers to enhance the scope of trademark protection.

  • LETTERS TO THE EDITOR.  // Media: Asia's Media & Marketing Newspaper;7/28/2006, p22 

    Several letters to the editor are presented in response topics discussed in previous issues including the brand identity created by Bud, maker of Budweiser beer, Lee Gardens' different aspects published in the July 14, 2006 issue and former GM of Desgrippes Gobe Shanghai Helen Lai's end of service.

  • LVMH, Dooney Decision Expected Soon. Tucker, Ross; Holt, Emily // WWD: Women's Wear Daily;8/13/2004, Vol. 188 Issue 32, p2 

    Reports on the trademark infringement lawsuit filed by LVMH Moët Hennessy Louis Vuitton against Dooney & Bourke in a New York City federal court in 2004. Background of the lawsuit; Remarks from Dooney & Bourke lawyer Thomas McAndrew on the lawsuit; Market value of LVMH handbags and...

  • REGULATION OF INTELLECTUAL PROPERTY. Werner, Ray O.; Kirk-Duggan, Michael A. // Journal of Marketing;Apr93, Vol. 57 Issue 2, p113 

    The article presents information on legal developments in marketing relative to the regulation of intellectual property. The article focuses on the case of Two Pesos v. Taco Cabana and a claim of trade dress infringement under Section 43(a) of the Lanham Trademark Act of 1946. The article states...

  • ADDITIONAL DEVELOPMENTS--TRADEMARK.  // Berkeley Technology Law Journal;Annual Review 2003, Vol. 18 Issue 1, p275 

    Reports on the decision of U.S courts on cases involving trademark infringements. Trademark protection of abbreviation under an infringement or dilution theory; Bad faith registration; Lack of subject matter jurisdiction under the Foreign Sovereign Immunities Act.

  • Court limits legal reach of Internet. Greenwald, Judy // Business Insurance;09/22/97, Vol. 31 Issue 38, p3 

    Cites the ruling by the 2nd United States Circuit Court of Appeals in New York in trademark infringement case, which stated that a business cannot be sued in a state just because it has a World Wide Web site that is accessible to residents. Reference to the case `Bensusan Restaurant Corp. vs....

  • Levi Strauss 3--Tesco 0. Chahil, Ravinder // Brand Strategy;Sep2002, Issue 163, p33 

    Reports on the trade mark infringement lawsuit filed by jeans manufacturer Levi Strauss against Great Britain-based retailer Tesco's Stores Ltd. as of September 2002. Case background; British High Court's ruling in favor of Levi Strauss; Tesco's Stores' parallel trading of Levi's jeans;...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics