TITLE

Next generation soaps

AUTHOR(S)
Falconer, Mike
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides tips on product branding. Selection of television channels; Expansion of budget for marketing and advertising activities; Anticipation on the needs and demands of the consumers.
ACCESSION #
10600283

 

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