TITLE

Mapping British brands

AUTHOR(S)
Papdakis, Eleni
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Determines the popularity of various British products. Criticisms of the consumers on the theme of different advertising campaigns; Assessment on the quality of the products; Type of branding strategies used by several companies during promotional events.
ACCESSION #
10600281

 

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