TITLE

Take it from the top

AUTHOR(S)
Uffindell, Erika
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the reactions of senior management employees on long-term brand programs. Level of cynicism in the boardroom; Amount of funds allotted for the advertising campaign; Delivery of brand experience.
ACCESSION #
10598790

 

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