TITLE

Pitting Jordan against the rest

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the performance of the Jordan Ford racing team of Formula One during the 2003 Automobile Racing Competition in Brazil. Amount of cash prize awarded to the team; Number of fans witnessing the event; Control of worldwide television rights. INSETS: KEY LEARNINGS;JORDAN TIMELINE.
ACCESSION #
10598720

 

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