Pitting Jordan against the rest

Jones, Morag Cuddeford
August 2003
Brand Strategy;Aug2003, Issue 174, p16
Trade Publication
Focuses on the performance of the Jordan Ford racing team of Formula One during the 2003 Automobile Racing Competition in Brazil. Amount of cash prize awarded to the team; Number of fans witnessing the event; Control of worldwide television rights. INSETS: KEY LEARNINGS;JORDAN TIMELINE.


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