TITLE

Building professionalism

AUTHOR(S)
Malcolm, Rob
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for marketers to accept the responsibility of committing to internal training. Development of a top-to-bottom marketing capability program; Advantages of interactive training; Improvement on the level of performance.
ACCESSION #
10598699

 

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