TITLE

Stuck in the middle

AUTHOR(S)
Thomson, Kevin
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on issues related to internal branding. Use of effective marketing strategies; Awareness on the number of satisfied internal customers; Way of achieving brand sustainability.
ACCESSION #
10598697

 

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