TITLE

BRAND MOT

AUTHOR(S)
Doonar, Joanna
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the factors affecting the business performance of Financial Times journal in Great Britain. Description of the sports page; Amount of funds allotted for the marketing campaign; Decrease on the sales of the company.
ACCESSION #
10598667

 

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