TITLE

Sun Dog popcorn--was it just too cheesy?

AUTHOR(S)
Chivers, Greg
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the factors causing the failure of the launching of the Sun Dog popcorn product of Walkers Snack Foods company in Great Britain. Criticisms of the consumers on the theme of the advertisement; Description on the packaging of the product; Level of competition.
ACCESSION #
10598660

 

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