Sun Dog popcorn--was it just too cheesy?

Chivers, Greg
August 2003
Brand Strategy;Aug2003, Issue 174, p7
Trade Publication
Focuses on the factors causing the failure of the launching of the Sun Dog popcorn product of Walkers Snack Foods company in Great Britain. Criticisms of the consumers on the theme of the advertisement; Description on the packaging of the product; Level of competition.


Related Articles

  • ad of the week: Walkers takes gurning Gary on a tasty tractor trip.  // Grocer;3/16/2013, Vol. 236 Issue 8096, p97 

    A review is offered of a television advertisement for the snack food of Walkers Snack Foods Ltd.

  • Walker airs new Lineker ad in ...15m relaunch of brand.  // Marketing Week;4/9/1998, Vol. 21 Issue 6, p6 

    REports on the relaunching of an advertising campaign for Walker Snack Foods, which featured Gary Lineker, former England soccer captain. Value of the advertising campaign; Which company was responsible for the campaign; Description of the logo; Comments made by James Boulton, marking director...

  • Walkers offers free text vote for new crisp flavour. Farber, Alex // Marketing Week;3/5/2009, Vol. 32 Issue 10, p55 

    The article reviews the advertising campaign of Walkers Snack Food Ltd., created by Jigsaw, to launch its latest flavor of Walkers Crisps brand.

  • Walkers launches Max crisps. Conley, Clare // Marketing Week;8/27/1998, Vol. 21 Issue 26, p5 

    Reports that an advertising campaign will be launched by Walkers Snack Foods company for its crisp brand called Max. Where the brand will be tested; Details on the brand; Expected reaction to the brand by teenagers.

  • BEST OF THE TECH BLOGS.  // PRWeek (London);9/26/2008, p11 

    A couple of blogs related to the technology industry are discussed, including one about the Walkers Do Us a Flavour advertising campaign, and another about the moving advertisements in Alexanderplatz in Berlin, Germany.

  • MEDIA CHOICE.  // Campaign;06/16/2000, Issue 24, p16 

    Describes the Walkers Snack Foods' `naked' advertisement for potato crisps shown during the British television game show `Naked Jungle.'

  • Walkers Lunch.  // Campaign;3/12/2010, Issue 10, p5 

    A review is offered of an advertisement for Walkers Snack Foods Ltd.

  • COMPANY CV.  // Marketing (00253650);1/30/2003, p46 

    Focuses on developments in crisp manufacturer Walkers Snack Foods which is a part of Frito-Lay, the domestic and international snack food operation of PepsiCo. Inc. Business operations of the company; Advertising campaign introduced by the company to promote its brand; Flavors introduced by...

  • Walkers unveils TV campaign to trumpet the UK launch of Bugles. Whitlock, Kevin // Wholesale News (Lewis Business Media LTD);Jul2016, p1 

    The article reviews the advertising campaign for Walkers' Bugles snacks which will feature footballer-turned-pundit Gary Lineker.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics