TITLE

No magic formula for valuation

AUTHOR(S)
Lewis, Elen
PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the annual valuation of the top 100 global brands by Interbrand. Lists of the three most valuable brands of the company; Criticisms on the valuation methodology used by the company; Use of publicly available marketing and financial data to pin a number of brands.
ACCESSION #
10598610

 

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