TITLE

Whose brand and reputation is it anyway?

PUB. DATE
August 2003
SOURCE
Brand Strategy;Aug2003, Issue 174, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the damage to the BA corporate brand of airlines industry in Heathrow Airport in London, England. Reputation of the company; Perception of counties on the ephemeral phenomena; Determination of the proper investments of the product.
ACCESSION #
10598605

 

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