H'wood studios lead boost in ad spending

LaPorte, Nicole
August 2003
Daily Variety;8/13/2003, Vol. 280 Issue 28, p4
Trade Publication
Reports on the increase in the advertising expenditures of motion picture companies in the first half of year 2003 in Los Angeles, California. Percentage of the increase; Conduction of the survey on advertising by Nielsen Media Research; Total amount spent by Walt Disney on mass-marketing.


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