TITLE

Despite New Approaches, Traditional Media Prevail

AUTHOR(S)
Mandese, Joe
PUB. DATE
August 2003
SOURCE
Television Week;8/11/2003, Vol. 22 Issue 32, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the trend in media planning in the U.S. as of August 2003. Creation of strategic planning positions; Information on the 2003 edition of Veronis Suhler Stevenson's Communication Industry Forecast; Share of advertising budgets that will be enjoyed by traditional advertising in 2007.
ACCESSION #
10587034

 

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