Despite New Approaches, Traditional Media Prevail

Mandese, Joe
August 2003
Television Week;8/11/2003, Vol. 22 Issue 32, p13
Trade Publication
Reports on the trend in media planning in the U.S. as of August 2003. Creation of strategic planning positions; Information on the 2003 edition of Veronis Suhler Stevenson's Communication Industry Forecast; Share of advertising budgets that will be enjoyed by traditional advertising in 2007.


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