TITLE

Cellular One Continues Brand Legacy

AUTHOR(S)
Marek, Sue
PUB. DATE
August 2003
SOURCE
Wireless Week;8/15/2003, Vol. 9 Issue 17, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing campaign for Cellular One aimed at repositioning the brand on the rural market in the U.S. Business focus of the company; Key feature of the advertising campaign; Views of Jerry Gallegos of Western Wireless about the lack of picture messaging or mobile games in Cellular One's licensees; Role of licensees in the campaign. INSET: BITS.
ACCESSION #
10584336

 

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