Cellular One Continues Brand Legacy

Marek, Sue
August 2003
Wireless Week;8/15/2003, Vol. 9 Issue 17, p10
Trade Publication
Focuses on the marketing campaign for Cellular One aimed at repositioning the brand on the rural market in the U.S. Business focus of the company; Key feature of the advertising campaign; Views of Jerry Gallegos of Western Wireless about the lack of picture messaging or mobile games in Cellular One's licensees; Role of licensees in the campaign. INSET: BITS.


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