TITLE

Branding: A critical piece of dental marketing success

AUTHOR(S)
Maier, Diane
PUB. DATE
June 2003
SOURCE
Proofs;Jun2003, Vol. 86 Issue 3, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with branding strategy in the marketing of dental products and manufactures in the U.S. Definition of branding in dental trade; Principles of understanding the factors of market planning process; Application of basic branding principles in dental industry; Marketing responsibilities of dentists.
ACCESSION #
10583762

 

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