Branding: A critical piece of dental marketing success

Maier, Diane
June 2003
Proofs;Jun2003, Vol. 86 Issue 3, p42
Trade Publication
Deals with branding strategy in the marketing of dental products and manufactures in the U.S. Definition of branding in dental trade; Principles of understanding the factors of market planning process; Application of basic branding principles in dental industry; Marketing responsibilities of dentists.


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