Offering registration cards not difficult

August 2003
Tire Business;8/4/2003, Vol. 21 Issue 9, p8
Trade Publication
How hard is it to hand out a tire registration card listing brand name and tire identification number to customers after they've purchased a new tire? That's the question that needs to be asked regarding the low percentage of tires being registered annually. The issue is not about offering consumers the option of registering tires online, as the U.S.-based National Highway Traffic Safety Administration said was acceptable. And while there are no statistics available on how many tire retailers are presenting registration cards to their customers, as required by federal law, it's clear many of them aren't. Providing the cards should not be a chore. Instead, it should be viewed as an opportunity to stress to customers, after the sale, the importance of taking care of their tires, the role tires play in vehicle safety and the reasons they should complete and send in the registration information.


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