TITLE

Why online 'cookies' can leave a sour aftertaste for brand owners

AUTHOR(S)
Williams, Mike
PUB. DATE
August 2003
SOURCE
Precision Marketing;8/1/2003, Vol. 15 Issue 42, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the impact of a personalized marketing communications in maximizing sales. Use of a personalized marketing communications to attract brands; Increase in response rates of companies.
ACCESSION #
10560988

 

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